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In this issue I share Winemaker Ellie Zeron’s path to wine from Venezuela to Red Mountain. Sign up to stay informed about recent competitions and what’s happening in the industry. View now.
Thank you, Emily Bagott, @UnboxedwithEKB, for asking me to present to Eta Sigma Delta. What a fun and engaging group! When the students are in the Beverage program at WSU, it’s perfectly fitting for everyone to start off the Zoom meeting declaring what wine they are drinking! (It was Mt. Hood Dry Riesling for me.) […]
Looking for a new wine-related podcast? Interested in getting a job in a tasting room for fun? Check out Wine Heretics with Jack Costa. https://podbay.fm/p/the-wine-heretics-podcast. I joined him to discuss the wine industry in general, and specifically the hospitality side of things. Jack is expanding his reach as he approaches graduation from WSU and is […]
Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and virtual events to the DTC crowd. The takeaways: segment your newsletters and track metrics, find the right platform to regularly engage with, and your authenticity in virtual events will increase […]
The debut issue of Great Northwest Wine Magazine is available in print and online. Sign up to stay informed about recent competitions and what’s happening in the industry. View now.
Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and extremely uncomfortable to make operations changes, owners are expressing gratitude for the take-aways that improved their businesses. Some shifted away from refundable tasting flights and now only sell tasting flights […]
I was asked to host a blind tasting event for WSU E&V students, held at the Clore Center and hosted by Byron Marlowe, Ph.D., leader of the WSU Wine & Beverage Business Management Program. We tasted through the wines and explored their aromas, taste and structure, and discussed each varietal’s strengths and presence in the […]