Join Aaron Diaz and I for Episode 6 of “Live the Good Life” Podcast
Download the Podcast Here!
June 20, 2023
April Reddout has worked in the Washington wine industry since 2008, opening and managing successful tasting rooms, plus establishing and directing the wine program at the Walter Clore Center. She holds a Master’s Degree in Management and Leadership and operates Reddout Wine Consulting, helping wineries sell more wine by improving DTC and Hospitality operations.
Every winery can improve their marketing, hospitality, or operations departments. I can take you from “good” to “great”.
Let’s evaluate your marketing, hospitality and events programs. We will build on what is working and fix what is missing.
Now offering pre-recorded trainings that you can use as part of your onboarding process or training refreshers.
A robust wine club is the sign of a healthy business and right now consumers are quitting clubs and not joining others. Let’s talk about some strategies that could boost retention!
Six live webinars make up the Summer Refresh Series, a workshop-style education program delivered by Shae Frichette and April Reddout.
The series begins Thursday, May 23, 2024, from 9:00 – 10:30 and continues for six weeks, focusing on the following topics:
May 23: Learn to set SMART goals and how to achieve them
May 30: Create an onboarding system that will empower new employees early
June 6: Develop a performance review system that improves growth
June 13: Create a social media strategy for the year
June 20: Create an intentional events strategy for your brand and plan for two years
June 27: Learn skills for handling difficult conversations with finesse
This content is aimed at tasting room managers, event and club managers, their assistants, plus general managers and owners. Series cost is $1200.
Register by April 30 and save $300!
To protect the privacy of the workshop participants, these sessions will not be recorded; however, generic recordings will be available to purchase soon.
Leadership matters! I offer owner coaching and team trainings. Invest in your team and you will see the return in sales and club conversions.
Team trainings topics:
Have you ever wondered what happens in your tasting room while you are away? I offer secret shopper audits – I will visit and put your team’s skills to the test. Let’s find out what opportunities are awaiting development!
If your club has grown to the point of needing a manager, but you aren’t ready to hire a F/T person, consider outsourcing to me as a bridge to the next step
Welcome to my blog, where I’ll publish thoughts about wine (and maybe hospitality or the lack thereof?) Here’s what you can expect:
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In this issue I share Winemaker Ellie Zeron’s path to wine from Venezuela to Red Mountain. Sign up to stay informed about recent competitions and
Thank you, Emily Bagott, @UnboxedwithEKB, for asking me to present to Eta Sigma Delta. What a fun and engaging group! When the students are in
Looking for a new wine-related podcast? Interested in getting a job in a tasting room for fun? Check out Wine Heretics with Jack Costa. https://podbay.fm/p/the-wine-heretics-podcast.
Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and
The debut issue of Great Northwest Wine Magazine is available in print and online. Sign up to stay informed about recent competitions and what’s happening
Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and
I was asked to host a blind tasting event for WSU E&V students, held at the Clore Center and hosted by Byron Marlowe, Ph.D., leader