Meet April

April Reddout has worked in the Washington wine industry since 2008, opening and managing successful tasting rooms, plus establishing and directing the wine program at the Walter Clore Center. She holds a Master’s Degree in Management and Leadership and operates Reddout Wine Consulting, helping wineries sell more wine by improving DTC and Hospitality operations. 

Outside of work, April spends her time gardening, swimming, reading, spending time with her wife, Melissa, and of course, wine tasting. 

  • Program Coordinator, WSU Wine Business Management Certificate Program 
  • Instructor, CWU, Wine Studies Program 
  • Instructor, WWCC, Business Program 
  • Columnist, Great Northwest Wine Magazine
  • WSET Level 2, and Level 1 instructor 

Every winery can improve their marketing, hospitality, or operations departments. I can take you from “good” to “great”. 

Sales and Marketing

© Richard Duval Images

Sales

My goal with each client is to help them sell more wine. My strategies include staff training, leadership development, and sales coaching. 

© Richard Duval Images

Wine Club

A robust wine club is the sign of a healthy business. Let me help by creating a club, giving your existing club a facelift, or managing your club communication and releases for you. 

© Richard Duval Images

Training Videos

Now offering pre-recorded trainings that you can use as part of your onboarding process or training refreshers. 

Business Development

Sales Training

Leadership matters! I offer owner coaching and team trainings. Invest in your team and you will see the return in sales and club conversions. 

Team trainings topics: 

  • Customer types
  • D&I  
  • Club conversion strategies
  • Training on upselling 
  • How to attract Gen Z 
© Richard Duval Images

Tasting Room Ops

Have you ever wondered what happens in your tasting room while you are away? I offer secret shopper audits – I will visit and put your team’s skills to the test. Let’s find out what opportunities are awaiting development! 

© Richard Duval Images

HR/Administrative Support

If you are feeling overwhelmed by the admin parts of running your business, I’m here to help. 

I can assist with communications in the form of  newsletters, email promos and wine club releases.

I offer limited HR services, including creating Employee Handbooks and Policies & Procedures manuals.  

Great Northwest Wine Magazine, Fall 2023

https://greatnorthwestwine.com/issuu/

Click here to read my article covering Queer Wine Fest in Dundee, Oregon

Archives

Eta Sigma Delta

Thank you, Emily Bagott, @UnboxedwithEKB, for asking me to present to Eta Sigma Delta. What a fun and engaging group! When the students are in

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Wine Heretics Podcast

Looking for a new wine-related podcast? Interested in getting a job in a tasting room for fun? Check out Wine Heretics with Jack Costa. https://podbay.fm/p/the-wine-heretics-podcast.

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Wine Vit

Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and

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Selling Flights

Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and

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