Helping Wineries Sell More Wine

Meet April

April Reddout has worked in the Washington wine industry since 2008, opening and managing successful tasting rooms, plus establishing and directing the wine program at the Walter Clore Center. She holds a Master’s Degree in Management and Leadership and operates Reddout Wine Consulting, helping wineries sell more wine by improving DTC and Hospitality operations. 

  • Program Coordinator, WSU Wine Business Management Certificate Program 
  • Instructor, CWU, Marketing, Management, Budgeting
  • Instructor, WWCC, Business Program 
  • Columnist, Great Northwest Wine Magazine
  • WSET Level 2, and Level 1 instructor 

Every winery can improve their marketing, hospitality, or operations departments. I can take you from “good” to “great”. 

Want to sell more wine?

Sales and Marketing

Want to sell more wine? 

Let’s evaluate your marketing, hospitality and events programs. We will build on what is working and fix what is missing. 

Training Videos for Tasting Room Staff

Now offering pre-recorded trainings that you can use as part of your onboarding process or training refreshers. 

Need to build your club?

A robust wine club is the sign of a healthy business and right now consumers are quitting clubs and not joining others. Let’s talk about some strategies that could boost retention! 

Business Development

Sales Training

Leadership matters! I offer owner coaching and team trainings. Invest in your team and you will see the return in sales and club conversions. 

Team trainings topics: 

  • Customer types
  • D&I  
  • Club conversion strategies
  • Training on upselling 
  • How to attract Gen Z 

Assessing Tasting Room Operations

Have you ever wondered what happens in your tasting room while you are away? I offer secret shopper audits – I will visit and put your team’s skills to the test. Let’s find out what opportunities are awaiting development! 

Club Manager

If your club has grown to the point of needing a manager, but you aren’t ready to hire a F/T person, consider outsourcing to me as a bridge to the next step



Blog Posts

Welcome to my blog, where I’ll publish thoughts about wine (and maybe hospitality or the lack thereof?) Here’s what you can expect:

  1. I might write about my clients’ wines.
  2. I might write about wines made by people in my professional network.
  3. I might write about wines I buy at Costco, find on vacation, or drink at a friend’s house.
  4. I’ll always be the one deciding what I write about, and I won’t trade write-ups for any wines or money.
  5. I won’t list aroma or flavor descriptors. That’s another topic for another day.

Drink More Merlot

Starting off with this 2018 Merlot from Columbia. Some people are averse to giant wineries, and here’s why that can be a mistake: They have

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Eta Sigma Delta

Thank you, Emily Bagott, @UnboxedwithEKB, for asking me to present to Eta Sigma Delta. What a fun and engaging group! When the students are in

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Wine Heretics Podcast

Looking for a new wine-related podcast? Interested in getting a job in a tasting room for fun? Check out Wine Heretics with Jack Costa.

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Wine Vit

Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and

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Selling Flights

Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and

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