Helping Wineries Sell More Wine

Meet April

April Reddout has worked in the Washington wine industry since 2008, opening and managing successful tasting rooms, plus establishing and directing the wine program at the Walter Clore Center. 

She holds a Master’s Degree in Management and Leadership and operates Reddout Wine Consulting, helping wineries sell more wine by improving DTC and Hospitality operations. 

  • Program Coordinator, WSU Wine Business Management Certificate Program 
  • Instructor, CWU, Marketing, Management, Budgeting
  • Instructor, WWCC, Business Program 
  • WSET Level 2
 

Things I do for my clients: 

  • Train customer-facing staff
  • Coach managers and owners
  • Freelance Wine Club Manager
  • Increase profitability of Events Program 
  • Advise on operations, strategy and goals
  • Guide through the process of opening a new tasting room
  • Develop marketing strategies; e-commerce, social media, competitions
  • Create and deliver customized trainings for AVA groups, Marketing Organizations and Associations

Schedule a free exploratory call or your SWOT analysis appointment here:

Wine Club Building Boot Camp

How do you compare to the national average for club conversion of 8-10%? How about the average attrition rate of 19%?

Our Club Building Boot Camp provides strategies to increase your club conversion rates and decrease your attrition rate. Choose from two packages that guide you through the steps, provide training for your team, and keeps you accountable via coaching sessions.

“Self-guided” Package

 Designed for the super-motivated manager who needs a recipe to follow. Includes everything listed below / 6 hours of coaching time.

“Coach me” Package

Designed for the collaborative manager who wants brand-specific content. Includes everything listed below / 10 hours of coaching time, plus the training videos are presented live to your team and customized for your brand.

20% off either package
booked during the month of April

Packages Include:

  • Meet with April to assess club status and set goals
  • Coaching on how to share the new goals and methods with your team
  • Training video: Marketing to the 4 Customer Types (Yours to keep)
  • Training video: The Top 10 Fundamentals (Yours to keep)
  • Comprehensive checklist
  • Check-in meetings with April to track progress
  • Guidance on segmented marketing
  • Wrap up meeting

 

Look at the potential ROI on this investment in your business:
Take the cost of the package you choose, divided by the average club run amount, to give you the number of new club members you’ll need to cover the Boot Camp fee.

Now consider how many new club members you will convert x the number of club runs per year x the average club run amount and see the potential return.

Look at the potential ROI on this investment in your business:

Take the cost of the package you choose, divided by the average club run amount, to give you the number of new club members you’ll need to cover the Boot Camp fee.

Now consider how many new club members you will convert x the number of club runs per year x the average club run amount and see the potential return.

Want to sell more wine?

Services include...

Operations Audit 

This is an option for owners who know they need some help, but aren’t sure what needs to change. My expertise and fresh eyes on your project can identify areas to improve. 

DTC training

Now offering pre-recorded AND in-person trainings for your team. Boost your DTC efforts by empowering your team. 

Scroll down for more info! 

Marketing Strategy Support

Let’s create an overall strategy for your marketing, communications and club structure. 

More services...

Coaching

Leadership matters! I offer owner coaching and team trainings. Invest in your team and you will see the return in sales and club conversions. 

Team trainings topics: 

  • Customer types
  • D&I  
  • Club conversion strategies
  • Training on upselling 
  • How to attract Gen Z 

Group Trainings

Customized webinar trainings for AVA and/or Marketing organizations. Choose the topics that your group needs, and I will customize them specifically for your region, needs and/or challenges.  

Freelance Club Manager

Is your club big enough that you need help managing it, but you aren’t ready to hire a full-time person? I can bridge that gap for you as a freelance club manager. Retainer pricing upon request and surprisingly affordable! 

 

FAQ’s: 

How does your pricing work? Clients pay me monthly either on retainer or at an hourly rate. 

Do you offer pricing bundles? Yes, if you want to set a budget for your project, I’ll work with you to customize. 

I need help quick. How fast can we make progress? After a complimentary exploratory call, I’ll send a proposal and we can be under contract in a day. 

What is your typical journey with a client? Clients who meet with me weekly spend the first month making big changes, the second month sees major momentum and the third month tapers into maintenance mode. 

Testimonials

Some of Our Happy Clients

Connect With Me!

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