Helping Wineries Sell More Wine

Meet April

April Reddout has worked in the Washington wine industry since 2008, opening and managing successful tasting rooms, plus establishing and directing the wine program at the Walter Clore Center. She holds a Master’s Degree in Management and Leadership and operates Reddout Wine Consulting, helping wineries sell more wine by improving DTC and Hospitality operations. 

  • Program Coordinator, WSU Wine Business Management Certificate Program 
  • Instructor, CWU, Marketing, Management, Budgeting
  • Instructor, WWCC, Business Program 
  • Columnist, Great Northwest Wine Magazine
  • WSET Level 2, and Level 1 instructor 

Things I do for my clients: 

  • Support marketing efforts
  • Coach managers and owners
  • Evaluate events to make them effective
  • Advise, recommend and guide on operations, strategy and goals 
  • Train customer-facing staff
  • Freelance Club Manager  

Schedule a Meeting

Want to sell more wine?

Services include...

Operations Audit 

This is an option for owners who know they need some help, but aren’t sure what needs to change. My expertise and fresh eyes on your project can identify areas to improve. 

Onboarding and training help

Now offering pre-recorded AND in-person trainings for your team. Boost your DTC efforts by empowering your team. 

Scroll down for more info! 

Marketing Strategy Support

Let’s create an overall strategy for your marketing, communications and club structure. 

More services...

Coaching

Leadership matters! I offer owner coaching and team trainings. Invest in your team and you will see the return in sales and club conversions. 

Team trainings topics: 

  • Customer types
  • D&I  
  • Club conversion strategies
  • Training on upselling 
  • How to attract Gen Z 

Secret shopping

Have you ever wondered what happens in your tasting room while you are away? I offer secret shopper audits – I will visit and put your team’s skills to the test. Let’s find out what opportunities are awaiting development! 

Freelance Club Manager

Is your club big enough that you need help managing it, but you aren’t ready to hire a full-time person? I can bridge that gap for you as a freelance club manager. Retainer pricing upon request and surprisingly affordable! 

 

FAQ’s: 

How does your pricing work? Clients pay me monthly either on retainer or at an hourly rate. 

Do you offer pricing bundles? Yes, if you want to set a budget for your project, I’ll work with you to customize. 

I need help quick. How fast can we make progress? After a complimentary exploratory call, I’ll send a proposal and we can be under contract in a day. 

What is your typical journey with a client? Clients who meet with me weekly spend the first month making big changes, the second month sees major momentum and the third month tapers into maintenance mode. 

Testimonials

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