With over 15 years in the wine industry, April Reddout has transformed tasting rooms and wine clubs into thriving, customer-centric experiences. Her journey includes leading roles at the Walter Clore Center and Col Solare, where she honed her expertise in direct-to-consumer strategies. Holding a Master’s Degree in Management and Leadership, April now partners with wineries to elevate their operations and drive sustainable growth.
Things I do for my clients:
Our Wine Club Boot Camp provides strategies to increase your club conversion rates and decrease your attrition rate. Choose from two packages that guide you through the steps, provide training for your team, and keeps you accountable via coaching sessions.
Comprehensive solutions to grow, manage, and retain your wine club membership. Services include CRM optimization, fulfillment coordination, member engagement strategies, and reporting support for long-term growth.
Custom training programs—live or on-demand—designed to build confidence, improve hospitality, and increase sales. Equip your team with the tools and skills they need to deliver a standout guest experience every time.
Elevate your winery’s operations, enhance the guest experience, and increase profitability. From first impressions to back-end systems, we help you streamline workflows, empower staff, and refine every touchpoint for lasting impact.
Access a library of pre-recorded training modules covering topics like tasting room excellence, effective wine club strategies, and customer engagement techniques.
This tutorial walks you through creating 19 different policies/procedures for your winery/tasting room. Subjects such as Dress Code, Attendance Policy, Large Group Policy, and Mission Statements are covered.
In this video I share with you 5 tips for success when you are adding to your team. The training provides real strategies for you to benefit from and save you time and turnover.
This tutorial outlines the top 10 fundamentals for tasting room operations, sales and conversion. This video can be part of your onboarding system and ongoing training for your team.
This 45-minute training session teaches your staff about the 4 customer types and how to upsell, increase club conversion rates and create events to market to customer behavior.
This 30-minute tutorial explains what an AVA is, why it matters, and provides talking points on all 20 Washington AVAs, helping your staff speak to this important part of the WA wine industry.
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Let’s discuss how Reddout Wine Consulting can help you achieve your direct-to-consumer goals
