Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and virtual events to the DTC crowd. The takeaways: segment your newsletters and track metrics, find the right platform to regularly engage with, and your authenticity in virtual events will increase […]
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Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and extremely uncomfortable to make operations changes, owners are expressing gratitude for the take-aways that improved their businesses. Some shifted away from refundable tasting flights and now only sell tasting flights […]
I was asked to host a blind tasting event for WSU E&V students, held at the Clore Center and hosted by Byron Marlowe, Ph.D., leader of the WSU Wine & Beverage Business Management Program. We tasted through the wines and explored their aromas, taste and structure, and discussed each varietal’s strengths and presence in the […]