Marketing to the Four Customer Types

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Spring 2023 Issue of Great NW Wine Mag

In this issue I share Winemaker Ellie Zeron’s path to wine from Venezuela to Red Mountain. Sign up to stay informed about recent competitions and what’s happening in the industry. View now.

Wine Vit

Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and virtual events to the DTC crowd. The takeaways: segment your newsletters and track metrics, find the right platform to regularly engage with, and your authenticity in virtual events will increase […]

Debut Issue of Great NW Wine Mag

The debut issue of Great Northwest Wine Magazine is available in print and online. Sign up to stay informed about recent competitions and what’s happening in the industry. View now.

Selling Flights

Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and extremely uncomfortable to make operations changes, owners are expressing gratitude for the take-aways that improved their businesses. Some shifted away from refundable tasting flights and now only sell tasting flights […]

Student Success is #WAwine Success

I was asked to host a blind tasting event for WSU E&V students, held at the Clore Center and hosted by Byron Marlowe, Ph.D., leader of the WSU Wine & Beverage Business Management Program. We tasted through the wines and explored their aromas, taste and structure, and discussed each varietal’s strengths and presence in the […]